MyLikes is a word-of-mouth advertising platform that connects the long-tail of Influencers on the web to advertisers. Influencers choose to write and recommend Sponsored Likes to their audience through their blog, website or Twitter account. Influencers earn money for themselves or a charity of their choice whenever there is a click from a Sponsored Like to the advertiser's website.
Sponsored Likes are based on the simple principle that the influencer is the expert when it comes to understanding their audience. Influencers can tailor the Sponsored Like to speak to their audience leading to higher click through rates and superior quality leads for the advertiser. To promote transparency, all influencers have a profile page on MyLikes where all their Likes (some of which maybe Sponsored) along with comments are showcased.
MyLikes has a unique pricing model that incents influencers to be relevant to their audience, gain their trust and increase engagement. We do this by setting the influencer's cost-per-click based on an an MyLikes Influence score that we calculate per Influencer and click through rates. The more users like a particular influencers' content, (sponsored or otherwise), the more they click on it, which in turn increases their cost-per-click. By bringing an analytical and metrics oriented perspective to this space we aim to make word-of-mouth advertising useful to consumers, influencers and advertisers
