Made to Stick: Why Some Ideas Survive and Others Die
books, business & investing, dan heath, chip heath, ideas, professional development, business management, social psychology & interactions, communication, persuasion, systems & planning, communications, management & leadership, branding, marketing
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sanjeev dr - "Two brothers, Chip Heath and Dan Heath, analyze why some ideas stick and others do not. Its a great review for what makes effective communication." (link to entry)
