MyLikes.com

How It Works - Advertisers

With MyLikes you can create a text or a video advertising campaign linking you to thousands of social publishers on Twitter and Tumblr who create sponsored tweets / posts that drive traffic to your site, or influential YouTubers who create sponsored videos and advertise your product to their viewers.

Sponsored tweets and posts are effective at engaging relevant users and driving traffic and conversions to your website. The click-through rate on these tweets and posts tend to be 10x higher-quality than that of an average display ad. You only pay when you receive relevant clicks.

Sponsored videos are created by influential YouTubers and showcase your product and service. These videos increase brand awareness of your product or service and can also drive traffic and conversions to your website. Since these videos are truly engaging and entertaining, sponsored videos tend to be much more effective than banner or pre-roll advertising. You only pay when you receive relevant views.

Step 1

Create a twitter or video campaign

Step 2

Set a weekly budget and a cost-per-click or cost-per-view

Step 3

Receive relevant clicks or video views as publishers post tweets or create videos

Publishers on Twitter endorse your product:

On their Twitter streams →
Just got some invites to this exclusive fashion site! Fantastic sales on designer stuff every day. Join now and RT! http://lx.im/6oyo -spon
7:10 PM Oct 15th via MyLikes
twitter user image imalexevans
Alex Evans
On their blogs and websites →
posterous post By creating and posting videos on YouTube →



What do I need to do to get started?

Creating a campaign will takes less than 3 minutes. First, fill out a short profile letting our publishers know who you are. Next, describe your product/service and set up a weekly budget. Finally, choose categories that are most relevant to the product or service you are promoting and set a maximum cost-per-click for Twitter campaigns and a maximum cost-per-view for a video campaign.

Social publishers who match your criteria will create sponsored tweets, posts or videos.
MyLikes has developed patent-pending technology that ensures you get the most relevant clicks at the right price by adjusting the publisher cost-per-click. Publishers with fewer relevant clicks are paid less than ones who deliver more relevant ones. You will receive a detailed report of all the posts created by the publishers as well as the number of clicks each post generated.
In the case of sponsored videos, video publishers get paid on a cost-per-view basis. You set set a cost per view and pay only when you receive relevant views.

Why Sponsored Likes are better than ads

Over the years, most users have developed a blind spot for ads. With MyLikes you reach a specific audience through the voice of the social publisher. We only match relevant publishers to your campaigns and this ensures that you get high quality clicks and video views. By providing real-time feedback to publishers and tuning their cost-per-click and social score based on how well their MyLikes perform we ensure that the publishers’ audiences only see high quality content. This ensures that every one involved - you the advertiser, the publisher and the readers - benefit, and you get quality clicks, leads or video views.

Publishers can tailor the posts to speak to their audience and this leads to higher click-through-rates. This makes MyLikes much more cost effective than normal banner and text ads.

Still wondering about FTC regulations, transparency and such?

We are big believers in transparency and help publishers comply with FTC regulations. All sponsored likes are clearly demarcated as Sponsored.

How do I know that I won't get spammy clicks?

The MyLikes engineering team has worked on Google AdSense and Adwords and understands click-spam quite well. We pre-process all clicks and video views and only charge you for legitimate traffic. Our machine-learning based click spam system takes into account multiple factors including click-through rate, time, location and pattern of clicks to monitor and remove spammy clicks. We constantly monitor the quality of our publishers and clicks and work tirelessly to ensure high quality clicks and views.

Hungry for more information? Read our detailed FAQ