The more influential and engaged your audience is the more we set your cost-per-click to be. Your cost-per-click can be as high as $1.00 based on the relevance of your Likes and how influential you are. Building trust and an engaged audience increases your Influence score and in-turn increases you cost-per-click. We continuously measure your relevance based on the number of clicks that you generate relative to the size of your audience. We will then adjust your cost-per-click to reflect how relevant you are to your audience.

When you first sign-up using your Twitter account, we look at your influence level on Twitter to determine your initial cost-per-click. We do this by using a number of factors including data from Klout and Topsy. Once you start creating Sponsored Likes, we will adjust this initial cost-per-click based on your actual click through rates for these Sponsored Likes on your website and Twitter.

Remember, we look at the rate, not just the total number of clicks. So, the more number of clicks you get given the size of your audience, the higher we set your cost-per-click. We believe that this pricing model aligns your incentives with those of your users.

Sponsored Likes are based on the simple principle that you, not the advertiser, is the expert when it comes to understanding your audience. You get to pick which advertisers you want to create Sponsored Likes for - and you create them based on your experiences with the product/service. Also, you get to showcase them along with regular likes/recommendations that you and your audience care about (the Sponsored Likes are clearly marked as sponsored of course).

We think that they will work much better than ads with the rest of your site since you have editorial and creative control over the content. Sponsored Likes are also beneficial to advertisers since you will do a much better job of getting your audience to their site than they can.

	Banner ads	AdSense	Sponsored Likes
Creative/Editorial control	Low	Low	High
Relevance	Low	Medium	High
User engagement	Low	Medium	High
Revenue	Medium / High	Low / Medium	High

Our goal is for you to promote brands and products that you genuinely like. Think of MyLikes as a referral-program with a bunch of advertisers and you are being offered a reward to recommend what you like to your audience. If you like brands and products that is going to be of real interest to your audience / followers your Sponsored Likes will receive more clicks at a higher CPC. This way your audience is happy to have discovered something that interests them and you make more money as well.

On MyLikes, you can set up your profile which will showcase all your Likes - both the free and sponsored ones. Setting up a good MyLikes profile also allows advertisers to review what you and your audience may be interested in.

There are 2 ways you can post your likes on your website

• Embed a MyLikes banner - Choose the size, color and font to match your website and cut and paste some code on your website. You will get to pick various settings like the number of likes you want to show in the banner, the maximum number of Sponsored Likes, only likes from certain topics, number of comments, etc. We will automatically pick the regular and Sponsored Likes from amongst all your likes based on these settings.
• Post a Sponsored Like as a blog post - You may also post Sponsored Likes as blog posts. We currently support posting Sponsored Likes to Blogger and give you code for other systems. These posts will be clearly demarcated as Sponsored.