March 2nd, 2011 | Wall Street Journal
MyLikes raises $5.6 million for social advertising
"...The company enables publishers to make money by writing advertisements in their own voice and distributing them on Twitter or their own websites.The company says making $20,000 in one month is possible for someone with a heavy Twitter following."
January 6th, 2010 | GigaOm
With MyLikes, Ex-Googlers Want to Build the Next AdSense
"...Instead of an algorithmically matched text ad appearing next to a blog post about the same topic, readers see an on-topic product recommendation by a writer they trust."
February 28th, 2011 | Techcrunch
Khosla Ventures Leads $5.6 Million Funding For MyLikes; Buchheit Joins Board
"...Today, the company is also launching a mobile app on both iPhone and Android, which allows users to advertise products by uploading and sharing photos or by checking into a business location."
March 1st, 2011 | All Things Digital
MyLikes CEO Bindu Reddy on How Twitter is the New TV
"...MyLikes has landed on the combination of brand advertising with cost-per-click payments. Reddy calls Twitter a television replacement, and her clients include familiar TV advertisers like Coca-Cola, Universal Pictures, Axe Hair and Microsoft."
February 28th, 2011 | Venture Beat
MyLikes raises $5.6 million for social advertising
"...MyLikes, an advertising platform based on spreading personal product endorsements through social networks, announced today that it raised a $5.55 million round led by Khosla Ventures."
February 23rd, 2011 | Wall Street Journal
Marketers Ready to Interact on Oscar Night
"...MyLikes, which pays celebrities and online "influencers" to post messages to Twitter and Facebook on behalf of advertisers, is running a campaign for Gilt. Starting Friday and lasting through the awards on Sunday, celebrities and influential bloggers will post fashion-related messages."
April 26th, 2010 | TechCrunch
MyLikes Brings Pay-Per-Video Advertising To YouTube
"...MyLikes, a social marketing network that already matches influential bloggers and Twitterers with advertisers, is now moving to YouTube. As more and more people spend time in social media, marketers will gravitate there."
November 11th, 2009 | New York Times
A Friend’s Tweet Could Be an Ad
"...The company encourages bloggers and Twitter users to specify their tastes in restaurants, movies, books and other products, and then to publish those recommendations to their blogs and social network pages."
January 6th, 2010 | VentureBeat
MyLikes lets publishers customize ads for their sites
"...The offering is designed to let publishers pick and choose their ads based on what they think their readers will respond to. The idea is to make advertising and marketing a more personal, conversational medium."
January 12th, 2010 | San Francisco Chronicle
Startups cash in on Twitter with pay-per-tweet
"...The voice of the influencers is what's important. Twitter influencers avoid alienating their audiences by being selective of sponsors and by writing their own ad copy."
April 13th, 2010 | LA Times
Twitter advertising network MyLikes raises seed round
"...Twitter users who have developed a loyal following in niches such as travel, beauty or comedy to earn some extra cash by promoting products they have used and enjoy."
September 13th, 2011 | Adweek
Payment to the People; The Pay-Per-Tweet Model is Moving Past Celebs to Average Joes and Janes
"...As a company, Twitter has yet to turn a profit, but thanks to a proliferation of third-party services offering cash for sponsored tweets ... Word of mouth is officially a tangible currency."
November 18, 2010 | GigaOm
Why We Need PageRank for the Social Web
"...A person’s Facebook news feed or Twitter stream is increasingly becoming the place to go for people to tap into the web. Users discover interesting news articles, get recommendations for movies and browse funny videos via their social streams. "
January 6th, 2010 | ReadWriteWeb
Should You Reserve Ad Budget for Sponsored Tweets?
"...MyLikes members could chose to endorse them from a long list of companies. From there the endorser creates a short line of text about why they like a particular company."