democratizing social publishing

Our Team

Who we are

MyLikes was started by Bindu Reddy and Arvind Sundararajan in January 2010. The MyLikes team is a small group of highly talented, passionate and effective individuals who are quietly changing the world of advertising, one publisher and one advertiser at a time. We are fiercely dedicated to our vision, and believe in the power of small & efficient teams over large bureaucratic organizations.

We have a unique and radical style of no-management that we have adopted to run this organization and all our team members are motivated self-starters who make things happen.

Leadership team

Bindu Reddy
CEO & Cofounder

Before starting MyLikes, Bindu was at Google and oversaw product management for several products including Google Docs, Google Sites, Google Video and Blogger. When she first started at Google, Bindu was a product manager for AdWords, where she improved the AdWords bidding model by introducing Quality Based Bidding and Quality Score for keywords. She was also in-charge of Google’s shopping engine - Google Product Search and designed and launched Google Base.

Before Google, Bindu founded AiYo - a shopping recommendations service. Earlier in her career, Bindu was the Director of Product Management at eLance and a Computational Biologist at Exelixis. Bindu has a MS from Dartmouth College and a B.Tech from the Indian Institute of Technology (IIT), Mumbai.

Arvind Sundararajan
CTO & Cofounder

Before starting MyLikes, Arvind was a Senior Staff Engineer at Google. Over the span of more than four years there, Arvind worked on Gmail (as technical lead for the backend team), led structured search efforts for Google Base, and Ad Sense (where he led the team responsible for the serving software and infrastructure). Arvind won two Google founders awards for his work on Gmail and AdSense.

Previously, Arvind was an engineering manager at BEA, first employee at Alpiri (a small semantic web startup) and an early engineer at Marimba, which was acquired by BMC software. Arvind has a MS in Computer Science from Stanford University and a B.Tech in Computer Science and Engineering from the Indian Institute of Technology (IIT), Mumbai.

Jeremiah Boehner
Head of Sales

Jeremiah Boehner built from the ground up, and currently leads the sales team for MyLikes. He and his team have generated more than $100 million dollars in revenue for MyLikes. He has been responsible for bringing on board and managing a range of advertisers including AOL, Viacom and Samsung.

Boehner is a 7-year veteran of the US Army Reserves, and a University of San Francisco graduate.

Board and Advisors

Vinod Khosla

Vinod Khosla is the founder of Khosla Ventures, a leading Silicon Valley venture capital firm (first investors in Square and Jawbone). with over $1.3 billion in management. He was a former General Partner of Kleiner Perkins Caufield and Byers and the co-founder and the first CEO of Sun Microsystems.

Paul Buchheit

Paul Buchheit is the managing partner of YCombinator core. Previously, he was the co-founder social network aggregator FriendFeed, along with three other former Google employees. He was the creator and lead developer of Gmail and developed the original prototype of Google AdSense. Paul is now an advisor, investor, and mentor to more than 40 startup companies, was the recipient of the 2011 Economist Innovation Award for Computing and telecommunications, and was responsible for Google's famous "Don't be evil" motto.

Dipchand Nishar

Dipchand V. Nishar is managing director of SoftBank and serves as an advisor and mentor to several companies. Mr. Nishar has served as LinkedIn Corporation's Senior Vice President, Products and User Experience since January 2011, and served as its Vice President, Products from January 2009 until January 2011. Prior to LinkedIn, Mr. Nishar served in several roles, including most recently as the Senior Director of Products for the Asia-Pacific region, at Google, Inc.

David Hirsch

David is a digital media veteran with over 15 years of business development and operational experience with Web services companies. David joined Metamorphic Ventures as a Managing Partner after eight years at Google where he was the second employee in Google’s New York office and on the founding team that launched Google’s advertising monetization strategy and execution. David is a board member of non-profit organizations Girls Who Code and The River Fund.

Rishad Tobaccowala

Rishad Tobaccowala is the Chief Strategist and Member of the Board at Publicis Groupe. Rishad also served as Chief Strategy and Innovation officer of VivaKi. Rishad has 31 years of experience in marketing and has helped grow, found or incubate for variety of companies including Leo Burnett, Starcom, SMG Next, Starcom IP, Giant Step, Play, and Denuo. Rishad serves on the board of RecycleBank and works as an adviser to several firms including Greycroft Partners LLC, Abundant Ventures, Marketshare Partners, and Visible Measures.

Louis Gray

Louis Gray leads the Google Analytics advocacy team at Google and is the author of, a Silicon Valley-based technology blog. Prior to joining Google in August 2011, Gray was the Vice President of Marketing at my6sense and a co-founder of Paladin Advisors Group.

Gokul Rajaram

Gokul Rajaram is Product Engineering Lead at Square. Previously he was Product Director, Ads at Facebook where he drove the product roadmap and execution for Facebook’s advertising products, Co-Founder and CEO of Chai Labs and the founding Director of Product Management for Google Adsense taking it from inception to a multi-billion dollar business.

Keval Desai

Keval Desai is a partner at VC firm InterWest Partners and investor, advisor, or board member at many successful companies including Optimizely, TheRealReal, and BackBlaze. Previously, Desai was the VP of Product at Digg, worked as a Director of Product Management at Google, where he led development of product/businesses in Google's advertising business, was a Principal at ONSET -Ventures, and co-founded Achex, Inc, a developer of online payment systems. He has also worked as a VC associate at Morgan Stanley Venture Partners, a Product Manager at Global Village Communcation, and a Software Engineer at Tandem Computers.